Located at the corner of Mockingbird and Forest Park, this lighted bulletin advertising "Dynamic Denton" was strategically placed along Love Field's most heavily trafficked route for incoming passengers.



The Denton Chamber of Commerce was founded in 1909 by Denton county business leaders, educators, and citizens. In the late 1940's the city of Denton's population increased dramatically, resulting in several projects to expand the city's infrastructure, promote local businesses, and regional influence. In the 1960's and 70's the Denton Chamber of Commerce developed several comprehensive promotional campaigns to draw interest and commerce to the city of Denton, including "Dynamic Denton '72," a campaign to attract new business to the city. 

"The ultimate goal of [Dynamic Denton] should be to sell the name, the images, and those characteristics and features that are peculiarly Denton's, to every possible individual throughout the nation and the world."

The Denton Chamber of Commerce Collection held at UNT contains documents, photographs, correspondence, newspapers, slides, sound recordings, motion picture film, and videotape recordings related to the "Dynamic Denton" campaign and other group activities. Sound recordings include an LP related to the "Dynamic Denton Campaign" and radio spots. Motion picture film items date back to 1948 and include the final versions of advertising and promotional films along, outtakes from "Dynamic Denton" and another film produced by director Joe Camp ("There's Gold in Them Thar Chills"), as well as home movies made in the Denton are by unidentified people.

The finding aid for the Denton Chamber of Commerce Collection is available here.

Digitized items within the Denton Chamber of Commerce Collection are available on the Portal to Texas History.


Moving images contained in this collection include home movies of downtown Denton businesses, Texas politician Ben Barnes visiting Denton, star of Dynamic Denton Phyllis George visiting her hometown of Denton after being crowned Miss America 1971, and George participating in a homecoming parade.



The Denton Chamber of Commerce Collection includes promotional sound recordings in support of the "Dynamic Denton '72" campaign, including a demonstration record of a track about Denton, Texas written and produced by local radio personality Jodie Lyons, and a promotional radio spot highlighting the "We've Got Go" jingle.



Denton was highlighted as a desirable town for travel and residence in the monthly magazine Texas Parade, possibly an outcome of the Dynamic Denton Committee's aggressive marketing tactics during the 1970's. The Chamber of Commerce Collection includes the slides shot for that story, called "Denton: The Town You'd Like to Call Home."